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Jan Gillberg
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Ivar Kreuger
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Free voice of

Sveriges Viktigaste

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Mainstream media in service of conditioning


The Swedish unity state originating from Gustav Vasa (1521-1560) is, and has always been an organisation with a wide scope of authority over its citizens, especially over their way of thinking. Religion held the people together and was a common matter of concern for the state and the church. The Swedish national church was not abolished until 2000. This power alliance had, since the Reformation and long into modern times monopolised the school teaching. The "parish catechetical meeting" was
during centuries the institution which held the people in "God´s discipline". When the secularisation started - a process which has reached further in Sweden than in any other country belonging to the Christian culture - the state and church alliance increasingly appeared as outdated, long before the
formal separation.

During this process the state had got itself a new "spiritual partner", represented by the Social Democratic Labour Party (SAP) and the Trade Union Movement (LO). As time went by this power alliance developed into the one-party state of Sweden. That was also how Sweden often was perceived by the world around.

Social democratic school politics

The theory of ideas established by this power alliance fully understood theimportance of social and political control of the people through school teaching. With the late Olof Palme Sweden got its champion of the ²unity school²: the teaching of knowledge was not to be of primary significance, but the pupils´ capacity of acting in groups. Indoctrination and conditioning replaced learning processes. Instead of individual development group belonging was the main purpose of the new school. Palme formulated it like

"You don´t go to school in order to develop your individuality but to learn how to work in a group."

This was a blunt, political statement concerning the fundamental change of the purpose of the school. Sven Moberg, former deputy minister of education, stated it in the following terms:

"Teaching is one of the most important factors when it comes to the changing of society. It has been integrated in our plan for the reorganisation of the society, and its aim is to create the right people for the new society. The new school rejects individuality and teaches children to cooperate. It rejects competition and teaches cooperation. Children learn how to work in groups."

These ideas also backed up the concept of separating the children from their parents as soon as possible, so that the children could be educated in the public nurseries. Ingvar Carlsson explained it this way:

"It´s necessary to socialize the children already in an early age. I the future preschool play groups the children will learn how society works. There they will develope the human social functions and learn how to be together. They have to learn mutual solidarity and how to cooperate, not compete."

The same approach would also characterize the higher teaching and research. Sven Moberg explained it this way:

"Academic independence is incompatible with a modern teaching system. The aims of the universities will be defined by the society, and as it´s the society which gives the economical support it has both the right and the duty to control their activities. The universities will have to fit in where their place in the teaching system is assigned to them."


Presently "concensus" (a central concept if you want to understand the state of affairs in Sweden) prevails in all essentials regarding the superior role of the state in relation to the individuals, who in the public debate mostly figure as belonging to some of the different communities included in the
"political agenda" - such as single mothers, homosexuals, immigrants, persons ill for long periods, people granted an early retirement, unemployed etc.

Divergent opinions and assessments conveyed by the mainstream media are consistently marginal. There are good reasons to call the opposition leader Mona Sahlin ²Original Sosse² and the state minister Fredrik Reinfeldt "Sosse Light". The high voices which are sometimes heard appear mostly as affection – a way of barely keeping peoples´ political interest alive.

How to explain the conformism

Sweden´s deep roots as a unity state and the transformation from a Lutheran Christian country into a country where a couple of generations have grown up and been educated during the 60´s and 70´s in accordance with the ideal of individuals subordinate to different communities and collective organisations, are a necessary background in order to understand the considerable conformism which characterizes Sweden to such a high degree. An addition of vital importance for the development of this conformism is the role played by the media - radio, television and the press - regarding the implementation of the ideas put forward by the socialist school politics. In order to do so the Swedish institutes of journalism were
transformed into a kind of party schools for propagation of socialist outlooks and ways of thinking. In order to consolidate the positions obtained by the state different forms of public economical support to the press were introduced already forty years ago. The subsidies to ²cultural periodicals², of which DSM is one, are distributed after decisions by a direction - The Direction of the Public Cultural Council - which doesn´t give cause for their decisions, neither for approvals nor for rejections of applied for subisidies. We can only state the fact that a number of publications with obvious socialist alignments don´t need to worry about their economy, while the applications for subsidy from non-socialist periodicals - such as DSM - are consistently rejected. The fact that Sweden for the time being has a non-socialist government is totally unimportant. For decades it has been, and continues to be ²the same procedure².
It´s no secret that the Public Cultural Council is basing their decisions on political values when deciding who will and who will not be subsidized. The questions are already asked in the application form:

• Will the activities for which you apply for subsidy promote ethnic and cultural plurality?

• Will the activities for which you apply for subsidy promote equality between the genders?

The questions are to be answered with an unambigious Yes or No. And this is not all. The periodical which answers Yes - which all those who bother to apply are supposed to do - are also called upon to provide examples as to how they intend to promote ethnic and cultural plurality! The whole system with selectively subsidizing propagation of ideas and opinions is clearly contrary to the 10th paragraph in the European Convention for the Protection of Human Rights and Fundamental Freedoms. The paragraph states:

"Everybody har the right to freedom of expression. This right includes freedom of opinion and freedom to receive and dissiminate information and ideas without interference by public authorities and independant of territorial borders."

In Sweden, however, such interference is exerted by The Cultural Council, which belongs to the Department of Culture - and this irrespective of which party/parties is/are governing. The situation might be explained by the fact that certain non-socialist newspapers during the years have received public
subsidies –-such as Svenska Dagbladet (independant rightist) which has been subsidized with billions of Swedish crowns!

The participation of the journalists

There are, however, also other means of controlling the formation of public opinions, and this with the journalists themselves acting as censors and manipulators of information. When it comes to the sensitive and increasingly difficult question of immigration an agreement has been made concerning the following recommendations:

• Swedish citizens of foreign origins should preferably be presented in positive terms, especially in connection with the activites of young people, athletes and artists.

• When covering multi-cultural events preferably participants of foreign origins should be interviewed and visually focused on.

• In order to avoid the negative effects which pointing out special racial belongings in connection with criminal activities such pointings-out are to be avoided during a period of five years.

It has also turned out that instructions are circulating about consistently calling attitudes critical to the Swedish immigration policy expressions of "xenophobia", something nobody would wish to be associated with. Thus, it´s not particularly far-fetched to believe that journalists knowing about these methods of marginalizing people with "politically in correct" opinions will be extremely cautious when it comes to sensitive matters, in order to avoid being"²branded". Consequently, the method of "branding" people with "politically incorrect" opinions seems to be an active instrument in service of the conditioning which has caused the present conformism characterizing Sweden, and which is increasingly blocking the way for new and different ideas.

If the press is not free;
if speech is not independent and untrammeled;
if the mind is shackled or made impotent through fear,
it makes no difference under what form of government you live,
you are a subject and not a citizen.


The Editor of DSM Jan Gillberg
gives his comments to an article
about Ivar Kreuger
just published in The Economist

The Chief Editor
The Economist
25th St Jame¹s Street


Already during the immediate hours after Ivar Kreuger's death, a number of,
as it turned out baseless, statements were spread around, making indelible
the notion that Kreuger had ended up in an untenable situation and therefore
shot himself.

With the enclosed comment to the article ²The Match King², The Economist,
December 22, 2007, I wish to convey what later days? research has made
obvious, namely that Kreuger couldn?t possibly have committed suicide. The
evidence displayed in my book "Trippelmordet", The Tripple Murder, (pages
30-31) is proof enough that Kreuger was assassinated. (On page 33 there is a
photo of the weapon with which he was killed ­ he was stabbed to death.)
Further evidence that the story about Kreuger shooting himself is nothing
but an enormous fake is to be found abundantly in the books by Lars-Jonas
Ångström and Sven Olof Arlebäck, to which I refer in my comment.


Jan Gillberg
Editor of DSM

Ivar Kreuger a Genius and a Peacemaker

There is something schizophrenic about the posthumous reputation of Ivar
Kreuger, which has nothing to do with the man himself. It?s true that Ivar
Kreuger was a peculiar but nonetheless a sterling character, as those who
got to know him bear witness to. It?s the story of what happened on the
morning of March 12, 1932, when Ivar Kreuger was found dead in his Parisian
flat, which is one big schizophrenic fake.
After the publication of Robert Shaplen?s "Kreuger, Genius and Swindler"
in 1958 ­ the book referred to by the Economist ­ later days? inquiries have
revealed that not only was Kreuger murdered, the Kreuger group was also
about to cash in enormous revenues after having, thanks to its tenacity,
gone through a liquidity crisis at the turn of the year 1931-32. Within days
or a few weeks the bear-attackers and speculators were going to be forced to
buy back the Kreuger stocks they had sold through uncovered short selling
operations. In such a situation Kreuger would be the one who set the value
of the shares they have to pay. Economically strengtened, he would have been
able to finish the deal with the Italian bond loan and go ahead with the big
German loan, which might have speeded up the German economy and thereby made
it more difficult for Hitler to get into power.
The assassination of Kreuger naturally caused violent falls in rates,
but this doesn?t say anything about the solvency of the Kreuger group.
Kreuger researchers such as Lars-Jonas Ångström ("Därför mördades Ivar
Kreuger", The reason why Kreuger was murdered, 1990) and Sven Olof Arlebäck
("Kreugerkraschen ­ storbankernas verk?", The Kreuger Crash ­ the Work of
the Big Banks?, 2000) have demonstrated that the so called Kreuger Crash was
a construction and a part of the robbery of Kreuger assets which followed
after the assassination.
For example, Ivar Kreuger owned a considerable number of property in
central Berlin, worth several billions of dollars. In the US, Kreuger had ­
through fronts ­ built up an entire property empire. Nothing of all this is
accounted for in the bankrupt?s estate, a fact which makes it a
falsification. Deutsche Bank in Franfurt devalued assets with Kreuger
majority to nothing. Also, let us not forget the big number of Kreuger
companies that survived the artificially created crash ­ for example
Boliden, Cellulosabolaget, L M Ericsson, Hufvudstaden, Tändsticksbolaget etc
- the very companies which later to a great extent supported the Swedish
welfare progress, and which are still pillars of the Swedish economy.
It?s difficult to understand how Ivar Kreuger under such a short time
could achieve so much, even for the development long after his death. In
this context The Economist does justice to him calling him a Leonardo da
Vinci in his branch.
To me March 12, 1932, appears as a dividing line in the history of
mankind, comparable to January 30, 1933, when Hitler came into power. Had
Kreuger not been put out of the way he would have continued acting as a
healing power in the badly wounded Europe after World War One, as he was not
only a pecuniary matador but also the most prominent European peacemaker
until his untimely death.

Jan Gillberg

Former Executive Director of the Swedish Marketing Federation,
Today editor of the Magazine DSM

Plain facts about the assassination
(quoted from "The Trippel Murder" by Jan Gillberg)

1. Ivar Kreuger couldn?t possibly have been the person who bought the pistol
declared to be the suicide weapon. At the same time as the pistol was
bought, Ivar Kreuger found himself in a meeting at Hotel Meurice. When the
man who sold the pistol ­ Antoine Bervillier ­ was shown six photographs of
unknown men he was unable to identify the picture featuring Ivar Kreuger.

2. When it became apparent that Ivar Kreuger couldn?t possibly have bought a
weapon that Friday, the French police tried to persuade Mr Bervillier to
state that he had been mistaken as to the purchase taking place on Friday
and claim that it took place on Saturday morning. However, Mr Bervillier did
not retract his first statement which, moreover, was verified by the shop
register of sold weapons.

3. No one has stated that he/she ever heard a shot in Kreuger?s flat. This
automatically raises the question: Was Ivar Kreuger actually killed by a
pistol shot? Or is the ²Shot in Paris² nothing but a myth?

4. The pistol purported to have killed Kreuger was a heavy weapon, one that
would, inevitably, have left a trace in form of an exit wound. But no exit
wound was found on the body of Ivar Kreuger.

5. On Saturday morning Ivar Kreuger?s secretary, Ms Karin Bökman, payed a
visit to her boss, who suddenly said he felt dreadfully tired.

6. After Ms Karin Bökman had left, Kreuger?s housekeeper, Ms Jeanette
Barraut, also left the flat, in order, as she said, to go shopping.

7. Eva Dyrssen (borde det inte förklaras här vem hon var?) has stated that
the medical examinor, Mr Erik Karlmark, declared: ²This is not a suicide.
This is a murder.² Mr Karlmark made the remark after having examined
Kreuger?s body in the presence of his family. According to the medico-legal
expert Olle Lindqvist this statement clearly indicates that Mr Karlmark,
after a quick examination, could determine that there was no shot wound, but
stabbing wound.

8. After Mr Karlmark?s statement, the family demanded an autopsy, which was

These are irrefutable facts, more than enough to back up the assertion that
Ivar Kreuger was assassinated, most probably with a pointed weapon, after
being drugged.

Sweden is by area a large country, by population a small country and by mentality and outlook a very small country. Provincialism is often noticeable.
This „smallness” has been possible to maintain, very much due to the fact that Swedish is a language that is almost only understood by Swedes. Sweden has therefore been able to live undisturbed with many of its „secrets” - many of the kind that are a threat to that which Swedes - almost the majority of Swedes - believe: that Sweden should be freer, more open and more democratic than all other countries.     
However, confined provincialism can be just as restrictive as much of that we otherwise associate with totalitarianism. Not for nothing did Roland Huntford write a book on Sweden and the Swedes, which he called „The New Totalitarians”  (1971).      
Sweden should be open for the rest of the world and when necessary be subject to its scrutiny. It is healthy to be criticised. If criticism can be of some benefit, all the better.
But if all that could benefit from scrutiny was concealed, beneficial and developing criticism would be excluded. DSM has as its special nische That which is seldom said but should be said...  needs to be said

Presentation and short history of DSM

The first number of DSM was published in June 1945, immediately after the war. Sweden, as was the case with the rest of the world, was faced with a decisive choice: should the country choose a planned economy or a free market economy. DSM or Den Svenska  Marknaden (The Swedish Market) as the magazine was then called, was the magazine for Svenska Reklamförbundet (The Swedish Sales and Advertising Federation), which in 1968 changed names to Sveriges Marknadsförbund (The Swedish Marketing Association).
Bertil Ohlin - the economist and politician, who was in 1977 awarded the Nobel Prize for Economy  - wrote a programme article called „Propaganda för ett fritt näringsliv” (Propaganda For A Free Economy).
The Swedish Marketing Association and DSM played an important part during the debate in „the Red 70s” by meeting the assault of the left-wing forces. Jan Gillberg, who was known as an outspoken debater and who, in the general election of 1964, was just a hairbreadth away from being the youngest Member of Parliament, was engaged for this task by the Association. In 1969 JG became the managing director and the responsible publisher of DSM.
Having  served the Association for 12 years in this vulnerable position, JG  became the target for a number of attempted assassinations and during 1987-99 lived in „French exile”. Beforehand, he had acquired both shares in The Swedish Marketing Association Service Ltd and the copyright for DSM.
From a French basis, JG continued to publish DSM but now with a broader and more social and media critical approach - often with an element of scrutinizing journalism. For example, DSM has published a number of articles that clearly prove that Ivar Kreuger - one of the greatest names in the financial world - did not shoot himself on March 12 1932, but was murdered. Lately JG and DSM have been involved in investigating what really caused the loss of Estonia.
At present DSM stands for Debate, Search for truth, Media criticism.


  The Bollyns in Gränna NEWS!
Painful 9/11 Truth NEWS! An Open Letter to the President of Estonia Toomas H. Ilves Regarding the Sinking of Estonia
Another World if Ivar Kreuger hadn´t been murdered Two Political Books
The Murder of Ivar Kreuger
The most Likely Course of Events
Is reality in Sweden being totally deformed?
Who Kidnapped Captain Avo Piht?
Were key survivors from Estonia catastrophe kidnapped?
Was It a Coincidence?
Military shipments confirmed Is there an Islamisation
of the Swedish Social Democrats?
”The biggest fraud in maritime history Aleksander Einseln:
"They say I sank Estonia"
One-party state and public moral The Murder of Anna Lindh
Alexander Solzhenitsyn Hydrogen gas can save our environment
- but the politicians strive against it

No one foresaw the Collapse of the Soviet Union more clearly than Sven Rydenfelt

Nils Bejerot political offer for oblivion
New Threat Against the Freedom of Speech in Sweden  Reality finds refuge in fiction
The Wave of Rape in Feminist Sweden A point of no return
The Crisis of The Swedish System Warning for unexploded bombs
Thoughts and Opinions DSM discussion with Hans Bergström 
Estonia was sunk The Most Important Creators Of Public Opinion In Sweden